Johnson & Johnson - Index

Johnson & Johnson - report - Index

OTC
Pharmaceuticals
& Nutritionals
$5.1
+88%
Consumer Segment Sales
2007 Sales: $14.5 billion Growth Rate: 48.3%
(in billions of dollars)
Skin Care
$3.1
+16%
Global Growth
of Smoking Cessation
With the acquisition of
the Pfizer Consumer
Healthcare business in 2006,
Johnson & Johnson entered
one of the most significant
global over-the-counter
(OTC) categories, gaining
ex-U.S. rights to NICORETTE ®,
the world’s leading OTC
smoking-cessation brand.
Today, there are 1.4 billion
smokers worldwide; 500
million of these will die
prematurely from tobacco,
yet smoking remains the
No. 1 preventable cause of
disease. Government
smoking bans, cigarette
tax increases, improved
access to treatment and
growing consumer
sentiment against
smoking will continue
to drive the rapid
growth of the
cessation category.
Sales by Major Franchise
Available in 47 countries
around the world, NICORETTE ®
experienced double-digit
growth in 2007 in key
emerging markets including
Brazil, Mexico, Russia and
Central and Eastern Europe.
This uptake was supported
by the introduction of
new flavors and smokingreduction
claims.
Oral Care
$1.5
>100%
Baby Care
$2.0
+14%
Women’s Health
$1.8
+8%
Other
$1.0
+74%
Oral Care: Legacy Brand
Drives Growth With
New Strengthening and
Whitening Products
As the No. 1 mouthwash
brand, LISTERINE® has
a 126-year history of
innovation. In 2007, it
posted global growth
and expanded its line
of products that both kill the germs that
cause bad breath and help maintain
a healthy mouth. The only branded
over-the-counter mouthwash to carry
the American Dental Association’s Seal
of Acceptance, LISTERINE® expanded
its presence in the teeth-whitening
category with the launch of LISTERINE®
WHITENING® Quick Dissolving Strips.
The brand used proprietary technology
to create this whitening strip, which
discreetly dissolves on teeth within five
to 10 minutes on average, giving people
the freedom to whiten when and where
they choose (see related story on
page 16). LISTERINE® also expanded its
health-focused portfolio of products with
the introduction of LISTERINE® TOOTH
DEFENSE TM Anticavity Fluoride Rinse, a
mouthwash that strengthens teeth to
help prevent cavities.
Innovation
and Heritage
Differentiate
BAND-AID®
Brand
In 2007, BAND-AID® Brand achieved
unprecedented sales growth driven
by a combination of science-based
innovation and consumer-insightdriven
marketing.
Sales of BAND-AID® Brand Adhesive
Bandages Plus Antibiotic, which
offer consumers convenient one-step
infection protection, were a major
driver of the brand’s success in 2007.
In the U.S., the brand launched a firstof-its-kind
blister-prevention product,
BAND-AID® Brand ACTIV-FLEX™
BLISTER BLOCK® Stick, which quickly
became a must-have with consumers.
Linking innovation with brand heritage,
a contemporary reintroduction of
the iconic advertising campaign,
“I Am Stuck on BAND-AID® Brand,”
reminded consumers how the brand
can turn a moment of hurt into a
moment of healing.
To commemorate the 2008 Summer
Olympic Games, the brand launched
a limited-edition adhesive bandage
featuring the official mascots of the
Beijing Games. The Fuwa bandages,
popular among Chinese consumers
in 2007, are sold through special
displays at key retailers in China.
This launch represents one of many
examples of how consumer brands
across the Johnson & Johnson
Family of Companies are maximizing
the company’s worldwide marketing
rights as the Official Health Care
Products Partner of the 2008 Olympic
and Paralympic Games.
Y E A R I N R E V I E W 25