Johnson & Johnson - Index

Johnson & Johnson - report - Index

For 20 years, Safe Kids Worldwide ®
has been
working to keep kids out of the emergency room.
a 2007 federal pool safety bill that was passed by the U.S.
Congress and signed by the president.
AN OUNCE OF PREVENTION “It’s often a low-tech, low-cost
solution that is needed to save children’s lives,” says Martin
Eichelberger, M.D., co-founder of Safe Kids Worldwide ® and
Director of Emergency Trauma & Burn Services, Children’s
National Medical Center, Washington, D.C.
Dr. Eichelberger helped start the organization because
he’d watched too many children suffer injuries or die from
preventable accidents. In 1987, he and his former colleague
Herta Feely approached potential sponsors with their idea that
simple measures could be implemented to protect children.
Dr. Eichelberger’s passion for injury prevention not only
inspired Safe Kids Worldwide ® , it inspired Dr. Märzheuser, who
T H E S A F E T Y O F C H I L D H O O D
K E E P I N G C H I L D R E N S A F E Safe Kids Worldwide ®
programs vary in each of the 17 countries where
the organization is active in promoting health and
safety among children under 14. Examples include
pedestrian safety in India, health and hygiene
instruction in Brazil, and bike helmet protection
in the U.S.
met him when she was a young resident at Children’s Hospital
in Washington, D.C. She says Dr. Eichelberger encouraged her
to start Mehr Sicherheit für Kinder ® /Safe Kids Germany. The
program, which celebrated its 10th anniversary in 2007, runs
safety workshops and a hotline for parents, as well as school
programs that teach safety topics through games—kids hunt for
hazards in their nursery schools armed with magnifying glasses
and homemade detective hats. The group also advocates for laws
and greater product safety; examples include a law requiring
child-resistant cigarette lighters and a national accidentprevention
plan adopted by the German government in 2007.
Dr. Märzheuser is also inspired by her own children, ages
10, 7 and 6. “Having kids and wanting to protect them makes it
very important for me to work with Safe Kids Germany,”
she says. “I want them to grow up safe.”
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