Johnson & Johnson - Index

Johnson & Johnson - report - Index

L O V I N G S M I L E S Lori Kumar, who led the team that developed LISTERINE ® WHITENING ® Quick Dissolving Strips,
enjoys quiet time with her daughter, Aparna. Kumar says, “It’s an easy, on-the-go, anywhere, anytime type of product.”
Find out more at www.listerinewhitening.com.
BRUSH, FLOSS . . . AND RINSE Today, LISTERINE ® continues to
evolve, thanks to extensive research and studies. One study
demonstrated that rinsing with LISTERINE ® reduced plaque
by 52 percent and the gum disease gingivitis by 21 percent
over brushing and flossing alone. In 2007, the ADA’s Council
on Scientific Affairs highlighted to professionals and the public
that using an ADA-Accepted antimicrobial mouth rinse for
30 seconds twice a day provides oral health benefits beyond
daily brushing and flossing. “This is extremely significant,”
Kumar says.
LISTERINE ® continues to invigorate its storied brand
with new offerings, including an anti-cavity fluoride rinse
called LISTERINE ® TOOTH DEFENSE™, less-intense flavors such
as Vanilla Mint and Natural Citrus, and innovative offerings
T H E D A Z Z L E O F A S M I L E
such as LISTERINE ® POCKETPAKS ® Breath Strips, a category
pioneer in 2001. Kumar, a chemist who helped develop the
quick-dissolving breath strips, notes that it was “the fascinating
technology” behind the product that attracted young
people to the LISTERINE ® brand.
The same technology was the basis for the new whitening
strips. “It was taking the exciting technology and evolving it,”
Kumar says. The biggest challenge was creating individual
strips for the teeth that didn’t require the backing that must be
removed from other whitening strips. “It was a critical hurdle,”
Kumar explains. “It needed to be very easy.”
Her mother thrives on such challenges, says Arpana with
a proud smile. “She’s so passionate about her work. She loves
doing what she does.”
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