Johnson & Johnson - Index

Johnson & Johnson - report - Index

8
O U R C A R I N G T R A N S F O R M S :
Sisterhood of Motherhood
When Archana Aggarwal and her feverish baby, Shreya, returned from
the pediatric clinic in Delhi, she clicked on BABYCENTER ® India and saw
messages from three moms asking if everything had gone OK.
That Aggarwal had never met these women in person
didn’t matter. They were her BABYCENTER ® friends, people
with whom she had swapped vegetarian recipes and advice on
temper tantrums, picky eating and shedding those extra
pregnancy pounds.
“It becomes a kind of family,” Aggarwal says.
BABYCENTER ® India launched in 2007 and quickly
became one of the most popular Web sites for new and
expectant parents in a country that accounts for 20 percent
of births worldwide, according to a 2004 UNICEF report. “We
found an overwhelming need to provide online prenatal and
parenting information to one of the fastest-growing Internet
and parenting populations in the world,” says Tina Sharkey,
BABYCENTER ®, LLC chairman.
In the U.S., BABYCENTER ® (www.babycenter.com) has
long been the No. 1 destination for new and expectant parents,
reaching 78 percent of online pregnant women and mothers
of young children. After celebrating its 10th anniversary in
2007, the only Johnson & Johnson media company is now in
12 markets and six languages and reaches more than 6 million
monthly visitors worldwide.
BABYCENTER ® starts the journey at preconception with
tools like the Ovulation Calendar. Then, expectant parents
get a weekly e-mail newsletter tailored to their stage of
pregnancy. One pregnant woman learned from the newsletter
that she needed certain follow-up tests because of a blood
condition. “She wrote this beautiful note about how our
information helped her take steps to maintain a healthy
pregnancy,” says Editor-in-Chief Linda Murray.
BABYCENTER ® also offers thousands of articles for
E X T E N D E D FA M I LY Participating in message boards on www.babycenter.in, Archana Aggarwal (right) and
Rajeshwari ShivaShanker both found the support and advice they needed from mothers who have shared
similar experiences with their own children.
J O H N S O N & J O H N S O N 2 0 0 7 A N N U A L R E P O R T